SEO Strategy
How Many Backlinks Does It Take to Rank a Keyword on Page One?
The honest answer depends entirely on the keyword's current competition, not a fixed number. Here's how to think about backlink requirements per keyword.
Read articleBlog
Notes from the outreach desk
What we learn from 4,000 publisher conversations a month.
SEO Strategy
Advanced SEO
Google Stacking Explained: A Safer Way to Build Authority Fast
Google stacking layers Google-owned properties to pass authority quickly and safely. Here's how the technique works and why it's popular in competitive niches.
Read article
Link Building
Web 2.0 Backlinks Explained: The Cheapest Durable Link Type
Web 2.0 backlinks combine low cost with genuine durability, a combination most link types can't match. Here's how the format works and why it holds up.
Read article
Video SEO
How to Rank a YouTube Video When On-Platform SEO Isn't Enough
Titles and tags only get a video so far. Here's what to do when a video has solid engagement but still can't break into competitive search rankings.
Read article