Markets
Link building, market by market
Backlink vendors tend to sell one catalog worldwide. Language, publisher trust, and search behaviour don't work that way — here's an honest look at what's realistic in each of these markets today, and where we're still building.
Netherlands
The Netherlands has some of the highest average marketing budgets in Europe, but most backlink vendors only operate in English. That leaves a real gap for anyone targeting Dutch-reading audiences directly — .nl domains, Dutch news sites and Dutch-language blogs that don't show up in a typical English-first vendor's inventory.
Sweden, Norway & Denmark
iGaming and affiliate marketing move enormous budgets across Sweden, Norway and Denmark, yet very few backlink vendors have a real presence in any of the three languages.
Israel
Forex, crypto and affiliate marketing are three of the biggest verticals in Israeli digital marketing, and Hebrew is a genuine language barrier for most international backlink vendors.
UAE & Saudi Arabia
INZRA is based in Dubai, so the UAE and Saudi market isn't a new region for us — it's home turf.
Japan
Japan has some of the largest digital marketing budgets in Asia and almost no foreign backlink vendors competing for them — but that's because entering the market is genuinely hard, not because the opportunity is small.
South Korea
Korea shares Japan's combination of large budgets and thin foreign competition, with a slightly lower barrier to entry for vendors willing to invest in the relationships.
Czechia, Hungary & Romania
SEO spend across Czechia, Hungary and Romania has been climbing steadily, while the number of vendors who can genuinely place content in Czech, Hungarian or Romanian has not kept pace.
Switzerland & Austria
Switzerland and Austria have the highest average per-link prices in Europe, and both are effectively part of the German-language SEO world — which is where we already have real inventory.
United Kingdom
The UK is one of the most competitive English-language SEO markets in the world — high publisher quality expectations, aggressive competitor link profiles, and buyers who can spot a low-quality placement immediately.
Germany
Germany is Europe's largest digital economy, and German-language content is one of the few areas where we already have real, live inventory rather than a roadmap.
Spain
We already place real Spanish-language backlinks — but today that inventory is Latin America-focused, not Spain-specific. European Spanish has real differences in vocabulary and tone that matter for a Spain-targeted campaign.
France
France has one of the largest digital economies in Europe, and French-language SEO content is still mostly served by local agencies rather than international vendors.
Italy
Italy has a large, established digital advertising market, but most international backlink vendors treat Italian the same way they treat French or Dutch: as an English translation exercise rather than a real local market.
Poland
Poland is one of the fastest-growing digital ad markets in Central Europe, with SEO spend climbing faster than the pool of vendors who can genuinely place Polish-language content.